No two people will have the exact same results, which makes it feel extremely personalized. People want to stand out, and this tailor-made presentation becomes a distinctive piece of listener identity. So why all the excitement? In the social media age, everyone is closer than ever before. For example, this year they told viewers their “Audio Aura,” which chooses two specific moods of the year based on the viewer’s listening preferences. It’s never quite the same every year, as Spotify will mix up the presentation and add different data. It even incorporates mini quizzes to see how well the listener knows themself. Not only does it show your top artists and the hours listened to them, but it also shows top genres, specific songs and percentiles. No, it makes a whole presentation for it.
When it comes time to reveal the most listened-to artists, Spotify does not just hand the list out. Some, like Apple Music, will even give out a semi-detailed list at the end of the year to show which artists topped your listening preferences during that time.īut Spotify takes this idea and kicks it up a notch.
Most will keep track of the music played, usually to offer recommendations and adapt them to user preferences. Music streaming services give their users a whole internet’s worth of songs and tunes to listen to, and Spotify is no exception. To someone who does not listen to music online or uses a service other than Spotify, the excitement and anticipation around this event may seem confusing, so here’s a quick explanation.
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